I learned some hard lessons in my idealistic crusade to bring better, more innovative journalism to the expectant masses. I’m leaving a lot out, but I’d like to share of them with you now and hear more about your own observations. Feel free to share.
First, the Internet audience is incredibly fickle, so the expectant Zonie Report masses weren’t there. (It turns out there were only about 8,000 of them in a state of 6 million-plus residents.)
Second, the way we consume media online does not lend itself to a deep-reading format, so short stories and truncated video (from car accidents to Britney Spears sightings to bar fights in Scottsdale) proliferate. This says something about the format, about us and about news outlets in general.