In democratic countries, activists of social movements tend to create adversarial or controversial scenes to attract attention from media and expand their influence in society. This strategy aims to generate pressure from the public to the authority, and thus increase the possibility of success of the movements. However, scholars of Chinese studies find the strategy of resistance in authoritarian countries is not explicitly adversarial. Activists often position themselves in line with the official ideology so as to obtain rightful identity. Based on this discussion, my approach further invites the factor of media ecosystem in discussion. Strategies adopted by activists are inherently mediated by the media environment if they reach out for the support of the public.
I propose that in a complex media ecosystem in China, a more effective strategy of positioning is non-adversarial, if the appeal made by actors is materialistic. If the appeal of the movement is about high politics supported by oppositional ideologies, actors will adopt an adversarial strategy, but the information about this movement cannot flow to mainstream channels of Chinese media ecosystem.