The product: You take a basic quiz to see where you fall on the spectrum of ideologies. Then, once a week, you get an email featuring a carefully selected reading or video that may challenge your political beliefs, but is otherwise intelligent and thought-provoking.
Would you sign up for such a service?
In The Filter Bubble, Eli Pariser warns that internet companies are personalizing our online experiences so effectively that we risk surrounding ourselves with nothing but digital yes-men. The result, paired with cable news stations that only need to appeal to the partisan extremes, is a customized echo chamber that endangers democracy. You've seen this argument before.