The following is my attempt to provide a written record of the remarks that I presented at the Beyond Broadcast conference that we hosted at MIT the other week. I would strongly recommend watching the webcast version of the talk to achieve the full effect since the talk depended very heavily on the visuals and I am not going to be able to reproduce very many of them here. You might also want to check out the interview I did for Thoughtcast in advance of the event. This post is intended, however, to provide links to all of the examples I presented during the talk.
Getting Too Close to Reality
Convergence Culture: Where Old and New Media Collide, my recent book, opens with the curious story of Bert and Bin Laden:
Dino Ignacio, a Filipino-American high school student created a Photoshop collage of Sesame Street‘s Bert interacting with terrorist leader Osama Bin Laden as part of a series of “Bert is Evil” images he posted on his homepage. Others depicted Bert as a Klansman, cavorting with Adolph Hitler, dressed as the Unabomber or having sex with Pamela Anderson. It was all in good fun.
In the wake of September 11, a Bangladesh-based publisher scanned the web for Bin Laden images to print on anti-American signs, posters, and T-shirts. Sesame Street is available in Pakistan in a localized format; the Arab world, thus, had no exposure to Bert and Ernie, but were very aware of a blue chicken who serves as one of the series mascots in Arabic-speaking nations. The printer thus didn’t recognize Bert, but he must have thought the image was a good likeness of the al-Qaeda leader. The image ended up in a collage of similar images that was printed on thousands of posters and distributed across the Middle East.
CNN reporters recorded the unlikely sight of a mob of angry protestors marching through the streets chanting anti-American slogans and waving signs depicting Bert and Bin Laden. Representatives from Children’s Television Workshop spotted the CNN footage and threatened to take legal action: “We’re outraged that our characters would be used in this unfortunate and distasteful manner. The people responsible for this should be ashamed of themselves. We’re exploring every legal option to stop this abuse and any similar abuses in the future.” It was not altogether clear who they planned to sic their intellectual property attorneys on – the young man who had initially appropriated their images or the terrorist supporters who deployed them. Coming full circle, amused fans produced a number of new sites, linking various Sesame Street characters with terrorists.
From his bedroom, Dino sparked an international controversy. His images crisscrossed the world, sometimes on the backs of commercial media, sometimes via grassroots media. And, in the end, he inspired his own cult following. Ignacio became more concerned and ultimately decided to dismantle his site: “I feel this has gotten too close to reality…. “Bert Is Evil” and its following has always been contained and distanced from big media. This issue throws it out in the open.”
In the context of the book, I am interested in the ways that this story illustrates the ways that contemporary media culture is being reshaped by the intersection of top-down corporate media and bottom-up grassroots media. Here, though, I want to invite us to reconsider what it might mean for citizens in a participatory culture to get “too close to reality” and whether this is a new kind of political power that we could deploy to transform society.
This is What Democracy Looks Like
One place to starting addressing this question would be to consider the case of This is What Democracy Looks Like, a feature length documentary that emerged from the Indie Media Movement in the wake of the WTO protests in Seattle in 1999. 100 media activists were issued camcorders and dispersed across the protest, each recording their own perspective on the action. The finished documentary shows us the experience in the street by pooling together the best of their footage into a 72 minute film, which was in turn intended to be a rallying point for further community building and activism. We might see the project as an example of the kinds of politically committed grassroots media production that was showcased throughout the Beyond Broadcast event.