Thanks to the organizers of Journalism That Matters: Detroit and Time Life for awarding Red Ink a grant to attend the Reynolds Journalism Institute in August for the Innovate100 pitch slam.

I’m going to use the opportunity to promote Red Ink, see what investors think of my crazy ideas, and try and improve Red Ink’s messaging to general audiences.

Communicating the potential of Red Ink to serve communities has always been a big challenge. Because, just explaining what I’m doing, especially for people not familiar with the newest happenings in web based personal finance applications, can be a lot to wrap ones head around in a 2 minute conversation. It is also very challenging to reduce the idea to a short paragraph or few sentences without glossing over a lot of important details. I hope that attending this workshop will help me improve pitching Red Ink to audiences with short attention spans.