How many emails, texts, or phone calls from an organization can you stand until you start automatically labeling the entire operation as spam? For my final project, I will focus on mass communication from organizations with the intention of driving civic action, particularly methods and frequency of communication.
With the 2012 elections, many found themselves the target of mass communication. This blog post will focus on one example of mass communication from a political campaign — Barack Obama’s calling campaign call.barackobama.com, a grassroots campaign to reach voters through their neighbors.
A blog post from April 18 by the campaign described the tool well — “The call tool is already changing what it means to volunteer—allowing anyone, anywhere, to pitch in.”