populism | MIT Center for Civic Media

Lessons from Fighting Swiss Right-Wing Populism: Flavia Kleiner and Operation Libero

Flavia Kleiner and Operation Libero logo

In early 2016, Operation Libero, an anti-populist movement cofounded by history student Flavia Kleiner, 26, successfully defeated an anti-immigrant Swiss ballot initiative. The "enforcement" initiative, sponsored by the nationalist Swiss People’s Party (SVP), would have ordered the deportation of immigrants in Switzerland for any criminal offense, no matter how minor. Often, initiative sponsors like the SVP frame such issues in terms of Swiss values and innocuous outcomes for citizens to control the narrative and reduce the potential for negative response. In this case, the SVP initiative followed a long and bruising federal election, and their usual political opponents were exhausted and out of funds to fight the initiative. So Kleiner and friends built a grassroots movement and coalition for "No" on the enforcement initiative to re-frame the issue, reclaim Swiss values, and drive attention to the anti-immigrant initiative. The successful effort has since blossomed into a suite of campaigns under Operation Libero to oppose populist and illiberal rhetoric more broadly.