Media has shaped the culture of cancer in the United States, and even more broadly, it has changed the country’s general sense of social responsibility. For my final project for Intro to Civic Media, I want to explore this further.
After someone close to me was diagnosed with breast cancer, I found myself drowning in pink ribbon products—pink t-shirts, pink pens, pink socks, a pink hairdryer.
The sale of pink ribbon products is a form of cause marketing. Breast cancer cause marketing can take many forms, but it is commonly understood to be when a business sells their product and promises to give a portion of the profit to a breast cancer foundation. There are a number of challenges that arise from this practice, one of them being that more and more people are giving to social causes by being a consumer.