Photo by @brianquinn
Robin Chase (@rmchase), founder of ZipCar and BuzzCar, started the first company WAY back in 2000. It made renting a car as convenient as owning car, and "right-sized the asset", meaning you only pay for what you use. In addition to huge savings and new freedoms for consumers, this meant fewer cars sitting around unused in cities.
But less obviously, Zipcar stretched the definitions of "consumers" and "producers" in an economy. Robin prefers 'collaborators' as a more modern term. The company's success hinged on the assumption that most people are good. That trust, and bond with their customers, was key to creating the company.
Skype, Facebook, eBay, YouTube, Wikipedia, et al do the same thing: take excess capacity (sharing) and combine it with a platform for participation. Robin's slept in all kinds of beds, from hotels to a teenager's bedroom.