Methods of connecting with voters in the 2012 presidential election campaigns | MIT Center for Civic Media
I am a senior at MIT in computer science with a concentration in science writing. I am currently the online media editor at The Tech and a collegiate correspondent for USA TODAY. I am interested in creating useful tools and platforms for journalists and news developers, interactives that tell a story, and discovering a way to disrupt the news industry.
Places you can find me:
Doing silly things to get myself on late night talk shows
Methods of connecting with voters in the 2012 presidential election campaigns
It’s the end of another semester at MIT, and the close of my time in CMS.360, Introduction to Civic Media. To close off the semester, I’ve posted a copy of the slides to my 5 minute Ignite talk from our last class about methods of connecting with voters in the 2012 presidential election campaigns.
The 2012 campaigns are interesting because both parties utilized new technology to achieve traditional campaign goals — to connect with voters, gain information about them, and use that information to target them better. My project focused on three ways presidential campaigns connected with voters — using targeted emails, phone banks, and social media — and aspects that made them succeed.