Earlier this year I came across a news piece on Wired, about Klout, the company that created a score that ranks people on the internet according to their activity in Social Media, mainly Twitter and Facebook. The piece describes how people gain “points” on their Klout score, according to number of twits, products promotion, etc. Basically, Klout is a market oriented tool, that will use and stimulate peoples activity on social media to promote products. A person with a high Klout score will be offered shopping coupons, promotions, access to concerts etc. What intrigued me was that Klout is totally market oriented and doesn’t analyze the quality of the person’s activity on the web.
Then, I started to think about an alternative tool, which could rank the civic quality and the context of a person’s internet activity. Basically, it would be based on an algorithm that would analyze words, expressions, action verbs and connections to people with high social activity in society, to create a social rank. That’s how the idea of Civindex came up.