mstem

Recent blog posts by mstem

The Internet Didn't Make Trayvon National News, But It Did Sustain the Story

Updated with industry benchmark petition conversion rates (4/11/12) and illustration by Lyla Duey (8/18/12).

Rough illustration of how the Trayvon story took off

For weeks, the only Trayvon Martin coverage I saw was on Twitter, where every progressive I knew had shared a link to the Change.org petition. Eventually, I saw more media attention around the story. This led me to form a hypothesis that people talking about the story online, and specifically, linking to the Change.org petition, kept the story alive long enough for the national media to pick up on it.

I looked into all of the data I could find, including some provided by Change.org, and found out that my hypothesis was incorrect. But the story of how Trayvon Martin became national news, weeks after his death, is still a revealing portrait of our media.

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The Event

Jay Rosen's Three-Layer Journalism Cake

MIT Tech TV

Bridging Community Rifts with Simple Questions

What group of people do we hardly ever listen to, but hear about all the time? Question Bridge is a project about the radical power of asking a question, and then listening to the answer.

MIT Tech TV

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