An exciting project for the team this year has been the development of New Day New Standard, a hotline that informs nannies, housekeepers, elder caregivers, and their employers about the landmark Domestic Workers' Bill of Rights, passed in New York State in November 2010.
In the seven months since it launched, the average call on NDNS lasted 3 minutes and 17 seconds. That's an exciting figure, given that it's much longer than you'd expect the average user to spend looking at a web page. May, launch month, was the peak month for usage, although NDNS has continued to attract callers: usage rose again in October, when callers spent a total of 490 minutes on the line. We're now in a position to do more research with our users to find out which functions and stories they engaged with the most.