Cross-posted with PBS IdeaLab.

I attended last Thursday's afternoon plenary "Civic Media Mobilization," at the 2011 Knight Civic Media conference, expecting to hear discussion about specific activist technologies and techniques. I was also anticipating some juicy political friction between the Tea Party consultant and the immigrant law community organizer who were speaking at the event. Neither prediction came to pass.

Instead I witnessed a far more situation-based analysis of what incentivizes action that concluded with a simple, summarizing message: The only thing technology can do is amplify a movement; to instigate actual change you need people on the ground.