ngo

New media for NGOs: A case study on the U.S. Campaign for Burma

The U.S. Campaign for Burma has blown up over the past three years. They went from a few hundred members in 2005 to over 60,000 in 2008 -- but without much of an increase in staff or funds. I wanted to examine how the use of digital media has helped increase their presence as an advocacy organization and enhanced their capacity to reach new grassroots activists.