Submitted by audubon
on December 11, 2008 - 3:21pm
The U.S. Campaign for Burma has blown up over the past three years. They went from a few hundred members in 2005 to over 60,000 in 2008 -- but without much of an increase in staff or funds. I wanted to examine how the use of digital media has helped increase their presence as an advocacy organization and enhanced their capacity to reach new grassroots activists. I talked to three key people at USCB and incorporated their thoughts into this presentation.
New media outreach for NGOs: a case study on the US Campaign for Burma