Submitted by Henry
on March 27, 2009 - 11:52pm
Today, we continue our discussion with Jessica Clark, co-author of Public Media 2.0, an important white paper recently issued by American University's Center for Social Media.
What does your research suggest about the relative roles of professional media producers and Pro-Am media makers in the new ecology of public media?
Professionally produced content is central to public media 2.0--right now, more people than ever are consuming and linking to newspapers and broadcast news sources. Some forms of public media are expensive to produce and difficult to make using only volunteer energy and resources: investigative journalism, long-form documentary, international coverage. Those should continue to be subsidized by taxpayers, by new business models for news, and by social entrepreneurs interested in supporting "double bottom line" projects.