Submitted by Henry
on March 25, 2009 - 9:40am
Amidst all of the dire talk these days about the fate of the American newspaper, the Center for Social Media at American University has issued an important white paper exploring the future of public media more generally. When most of us think about "public media" these days, we are most likely to be talking about Public Broadcasting, where the Public refers as much to Public Funding as it refers to any conception of the Public Sphere. The report, Public Media 2.0, embraces the affordances and practices of an era of participatory culture and social networks to identify strategies for public media which emphasize its capacity to attract and mobilize publics. This reframing of the issues shows ways that we can expand who produces and who consumes public media, taking advantage of new stakeholders -- independent media producers, engaged online communities -- who have not always felt well served by the increasingly conservative fair on offer from public broadcasting.