This is text of the talk I delivered for the "Click, Meme, Hack, Change: Civic Media Theory and Practice" panel I organized at the Digital Media and Learning Conference, Chicago, IL on March 14, 2013.
What do I mean by memes? Well I'm talking about internet memes: cultural artifacts that are generally user-generated content that is shared widely and remixed in various ways. This should be very familiar to most people in the Digital Media and Learning community.
We've got image macros like the lolcat, we've got animated gifs, and the viral video. There are of course political versions of these popular meme forms. And I'm going to focus on three that came out of the last US presidential election cycle: "Fired Big Bird," "Binders Full of Women," and "You Didn't Build That."
Each of these memes mainly consist of image macros, and I'm going to feature the image macros because they are the easiest meme to produce, thus available to the most people to produce. There are several image macro meme generators online now that allow you to upload your own image and overlay the classic bold white font.
But what I want to argue in this talk is that it isn't just about the creation of these memes—which we all know is interesting and valuable—it's also about the sharing of them. Sharing these memes I believe represents a political speech act itself, which generates political discourse of value. And just like we have low barriers to entry for creation, so also do we have low barriers for sharing with ready audiences on Twitter, coalescing into publics around hashtags, or on Tumblr, through tagging and curation.