Radical Media, according to Robert D.H. Downing, are “media, generally small-scale and in many different forms, that express an alternative vision to hegemonic policies, priorities and perspectives” (v, 2001). In chapter IV of his book, Radical Media: Rebellious Communication and Social Movements, Downing asks how radical media can strengthen democratic culture in everyday life, stating that traditional analytical frameworks too often ignore the question of communication and the “messy reality” of democratizing media (42).
Under these terms, MAG-Net’s campaign, “Broadband to the People,” can be considered an attempt to promote radical media among America’s often excluded rural communities by way of democratizing broadband access. According to their website, 37% of adult Americans do not have access to broadband – a number that consists disproportionately of minorities, the poor, foreign-born residents, and non-English speakers.