Methods of connecting with voters in the 2012 presidential election campaigns

Methods of connecting with voters in the 2012 presidential election campaigns

It’s the end of another semester at MIT, and the close of my time in CMS.360, Introduction to Civic Media. To close off the semester, I’ve posted a copy of the slides to my 5 minute Ignite talk from our last class about methods of connecting with voters in the 2012 presidential election campaigns.

The 2012 campaigns are interesting because both parties utilized new technology to achieve traditional campaign goals — to connect with voters, gain information about them, and use that information to target them better. My project focused on three ways presidential campaigns connected with voters — using targeted emails, phone banks, and social media — and aspects that made them succeed.